In the Press, Awards and Recognitions

Tapmaster 2014
February 14, 2014

Tides Tavern Finds Fun Way to Pour Away the Winter Blues

It’s a time-honored understanding that drinking beer and watching football go hand in hand. So for many local drinking establishments, this football season was a grand one — with the local favorites, the Seattle Seahawks, dominating their way in the postseason all the way through the Super Bowl.

Tapmaster 2014 at Tides Tavern

But with the end of the season, the crowds that pack the watering holes literally disappear and February typically represents a lull in beer consumption. After all, who heads for the bar stool to grab a pint and discuss the merits and skills of the athletes while watching figure skating?

So what’s a local business to do when its normally elbow-room-only establishment runs dry of its patrons? At the Tides Tavern, they’ve found a solution.

Welcome to the annual Tapmaster, a promotion that’s been running the past 10 years every February, much to the delight of their clientele.

“We want people to try something new that they normally wouldn’t drink,” said Michael McManus, marketing director for the Tides.

The premise is simple, “16 beers, 28 days,” he said, noting they put 16 beers on tap, challenging customers to knock back a pint of each one over the course of the month.

“This isn’t a drinking contest,” McManus noted, as the bar limits each customer to four beers per day. It’s more about sampling different brews and perhaps discovering a new and unique taste that can become a new favorite.

The prize? Those who complete the quest earn a coveted T-shirt with the Tapmaster logo emblazoned on the front, along with their name (or nickname) going up on the Wall of Fame above the bar.

“The creativity of the nicknames can be fun to try and decode, kind of like personalized license plates,” McManus said. The T-shirts, he added, are worn proudly by the owners as they cannot be purchased, only earned.

In past years, national brands have been included in the mix, such as Guinness and Coors Light. But, this year bar manager Brett Rafter went with all Pacific Northwest brews, giving the event a truly local flavor.

Some are mainstays on the bar, such as Mack N Jack, Manny’s, Alaskan Amber and the custom brewed Tides Tavern IPA, brewed right around the corner by 7 Seas. Others are seasonal tastes, like 10 Barrell OG IPA and the intriguingly named Elysian Split Shot Espresso Milk Stout.

“You can definitely taste the espresso,” Rafter said. It’s a dark brew with an exceedingly smooth taste, he added. “I try to select a few that people in this area have not had a lot of exposure to.”

One of those would likely be the Deschutes Red Chair Nitro, poured with nitrous rather than CO2, which results in a really smooth beer with no carbonation, he said.

Even though the promotion started Feb. 1, there still is plenty of time to become a Tapmaster for 2014. At the four beers per day limit, those with a hardy constitution can accomplish the task in four days. But even if a beer aficionado enjoys two beers a day spread across eight days or limits themselves to one beer a day (with two on weekends), there’s still enough time to earn the title and put a name up on the wall.

For the Tides, they see it as a win-win-win situation. Their customers get a chance to challenge their tastebuds, while they support local and independent breweries and they keep their customers coming back for more — when only curling and ice hockey are on the big screen.
  
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The Tides Turns 40
September 11, 2013

history: The iconic Tides Tavern celebrates its 40th anniversary with weekend birthday bash.

Tides Tavern owner Peter Stanley, along with daughter McKenzie and CEO son Dylan celebrate the 40th anniversary of the iconic restaurant in the Harbor.
KIM EIBEL/GATEWAY PHOTO

By KIM EIBEL — of the Gateway

The adage “Forty years of cheers and beers,” at the bottom of local artist Brice Smith’s painting hangs above the bar at the Tides Tavern, perfectly summing up the milestone for the iconic establishment.

The anniversary is being marked with a three day celebration at the Tavern September 13 to 15 that includes live music, food, and drinks.

A raffle with prizes supporting the charity “Race for a Soldier” is on the list but other activities are being kept a surprise for long time owner, Peter Stanley.

“Planning this celebration and recognizing the magnitude of memories that this building has held has been incredibly humbling,” said General Manager Kristin Bergeson.

“We are excited about the 40th celebration and the fun and energy. We’re expecting a full house.”

A band will be performing each night from 7 to 9 p.m.

Tides Tavern chosen as one of the Top 10 Seafood Shacks Across America!
August 29, 2013

Tides Tavern - One of the Top 10 Seafood Shacks Across AmericaIt may be more than 3,000 miles away from New England, but that hasn’t stopped the folks at the perpetually-crowded Tides Tavern in Gig Harbor, Washington from putting a Puget Sound spin on the classic creamy chowder—chock full of clams, bacon and potato—which has turned the 40-year-old restaurant into a local landmark.

“Served up with a stunning waterfront view, [Tides Tavern’s] famous clam chowder, award-winning fish and chips and specially crafted Tides Anniversary IPA is an experience not to be missed,” says general manager Kristin Bergeson. “Marking 40 years of business this summer, the Tides Tavern has become a dining destination and iconic watering hole for locals and tourists alike.”

Tides Tavern mentioned in the Bend Bulletin's article "Renaissance city"
June 18, 2013

Tacoma — with maritime, alpine and urban attractions — is not the city you think it is

By John Gottberg Anderson / For The Bulletin

TACOMA, Wash. —

I mentioned to a friend recently that I was going to visit Tacoma for a few days. Her response was almost predictable: “I'm sorry," she said.

Thirty years ago, her reaction might have been justifiable. Back then, Seattle's southern neighbor was a gritty blue-collar town with a high crime rate, a paper mill that produced an unmistakable stench nicknamed “the Tacoma Aroma," and a copper smelter with a towering stack that contaminated miles of land with arsenic and lead.

Those days are now long gone. Disrespect is no longer deserved. Tacoma is now a clean, modern, safe community with renowned museums and fine hotels and restaurants. In fact, this city of 200,000 people may be the best place in the United States to fold urban, alpine and maritime experiences into a single long weekend.

Portland comes close, with its proximity to Mount Hood, but the Pacific Ocean is 90 minutes away. Seattle abuts salt-water Puget Sound, but its nearest mountain passes barely approach 4,000 feet. Only Vancouver, British Columbia, across the Canadian border, can offer both sea and snow as close to the urban core.

On my early June visit, I embraced all three faces of Tacoma. I circled the highest peak in the Cascade Range, 14,411-foot Mount Rainier, hiking past stunning waterfalls on glacial trails. I cruised the waters of Puget Sound from the historic waterfront village of Gig Harbor. And I explored the urban attractions of Tacoma, all without leaving the boundaries of Pierce County.

...

I enjoyed lunch at the Tides Tavern, built as a general store in 1910 by one Axel Uddenberg and celebrating its 40th anniversary this summer as a waterfront retreat. Then I headed for Finholm Marketplace, at the west end of the harbor, to explore the waterfront on a cruise with Destiny Harbor Tours.

...

Tides Tavern mentioned in May issue of SPOUSE
May 31, 2013

WINE AND DINE: Gig Harbor offers a wide variety of terrific eateries and there is something for everyone. From family dining to fine dining, tasty seafood to ethnic cuisines, the city will wine and dine you well. Visit local distilleries and area wineries for some fine adult beverages. The historic Tides Tavern along the waterfront greets its guests, whether by sea, auto or on foot, with deliciousness. The options are endless. Click here to take a peek. Fair warning - you'll be hungry.

(page 14, paragraph 79)

Tides Tavern makes Best of the South Sound 2013 list!
April 1, 2013

The Best of the South Sound 2013After months of campaigning from South Sound businesses, including newsletters to customers, Facebook posts, Tweets and buzz on the streets, the fifth annual Best of the South Sound 2013 is here. It seems like pride in local businesses has never been higher.

Once again, Tides Tavern has been awarded a Best of the South Sound award!

Best Lunch
Between the award-winning fish and chips and the brew selection, it’s no wonder this Gig Harbor waterfront restaurant is a sure hit. Some people even arrive via boat.

Having fun with friends at the Tides Tavern
January 24, 2013

Tides Tavern Manager Brett Ruffler was a blur of activity as he rushed fresh lunch orders to hungry customers at the iconic restaurant and watering hole Monday, Jan. 21st, 2013. LEE GILES III/Staff photographer (The Peninsula Gateway)The Tides Tavern has been popular and long-lasting fixture in the Gig Harbor community since the early 1970's. Staff photographer Lee Giles III was out and about Monday at lunchtime to capture a few images of area patrons enjoying the food, friends and some spirits while enjoying the view of Gig Harbor Bay from the panoramic windows of the tavern.

In this picture, Tides Tavern Manager Brett Ruffler was a blur of activity as he rushed fresh lunch orders to hungry customers at the iconic restaurant and watering hole Monday, Jan. 21st, 2013 (LEE GILES III/Staff photographer; The Peninsula Gateway)

A full photo page of the images featured here will hit the newsstands and your front door in the Jan. 23rd, 2013 print edition of the Peninsula Gateway.